#Caturday: Hello Kitty takes to the skies

by 1389 on October 19, 2013

in 1389 (blog admin), airlines and aviation, Caturday

In an effort to make air travel more tolerable for women and children, Taiwan’s EVA Airlines has a licensing agreement with Sanrio to create a Hello Kitty themed travel experience. The cuteness could almost make up for the sheer misery of LAX.

On YouTube:

Published on Oct 10, 2012 by CNN
The cutesy brand has been co-opted by EVA Airways to try and attract new fliers from a growing Chinese market.
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