William Dorich: “Sorry, it’s time to spill my guts!”

by William Dorich on September 19, 2011

in 1389 (blog admin), books, Kosovo, Serbia, Serbs must help Serbs, Stella (Stavroula) Jatras, William Dorich (team member)

Date: Sun, 18 Sep 2011 21:33:47 -0700
Subject: Sorry, it’s time to spill my guts!
From: William Dorich
To: Sparta

If Truth hurts, this post will be painful.

I am a Serb who has proven time and again for the past 25 years, that I have been willing to place my life on the line to defend the Serbian people. As the recipient of more than 15 death threats in those days of article writing and over 300 radio and television interviews in which the FBI acknowledged that they were tapping my telephone “to defend me,” I know the end result of what that episode did to me, my family, our security and our peace of mind. No one can compensate me for that level of political contempt.

I received hundreds of “at a boy… go get um!” from countless Serbs across the country who wanted me to continue the fight but who themselves were unwilling cowards in defending the rights of our people. It was easy to goad me to respond to hideous media distortions and propaganda when they had no stake in the reaction, or worse, were unwilling to put their identity on the line or to offer a response that might jeopardize their families, but, it was acceptable that I place myself and my family at risk. Was defending Serbia a worthy task or was I simply the most stupid Serb in the United States? So many Serbs fled Serbia and managed to escape the violence then were not willing to then defend those left behind? If I was merely defending cowards then I was the biggest of all fools.

I never expected the Synod of Serbian Orthodox Bishops and His Grace Bishop Jovan to bestow the Order of St. Save on me for writing my book Kosovo in 1992 that raised over $200,000 that I gladly donated to Serbian victims. I did that book as a labor of love. I did not earn one single penny for that effort. But in my wildest dreams I never expected that publishing 2,000 copies of Kosovo would take 8 years to sell? Shame on American Serbs that any of you believe that someone else should buy such books but not you. I tried through various article to encourage Serbs to purchase the book and donate it to their local newspapers and university libraries so that future generations would have a source of Serbian views. That fell on deaf ears.

Serbs would have the audacity to say to me… “Oh, I already know about Kosovo.” To which I always responded, “Ah, but do your children and grandchildren know about Kosovo?” But Serbs don’t seem to think about the impact of what this demonization of Serbs has done to them or their future generations who will be punished for the “Sins of the father.” There are Serbs today who are being denied educational and professional opportunities merely because they have Serbian sir names, and no Serb in this generation seems to give a damn that their children and grandchildren will be punished for these crimes. Not since Hitler has an entire ethnic population been demonized with collective guilt, but yet we Serbs sit here on our hands and take it in silence? Pretending that we are not impacted by bigotry, racism or ethnic hatred is foolish.

As a small publisher in Los Angeles for the past 26 years I have published over 175 books, including Witness to War: Images of the Persian Gulf War for the Los Angeles Times that won a Pulitzer. Nine of those books have been my own on Balkan history, music and culture of which I have sold a grand total 4,325 copies, representing purchases of 480 copies per 9 books in the United States. The average purchase of 480 copies of those 9 books never came close to cover the expense of writing and publishing those books, but who cares, it was not your money?

I can tell you exactly how many of the 1.2 million Serbs in the United States have purchased a book from my company, GM Books, and the count is very disturbing. In the past ten years 740 Serbs have purchase a book from gmbooks.com. That number represents 74 purchases per year! Living in Los Angeles for 50 years I know for a fact that Jews will drive blocks to support a Jewish business, but for some crazy reason Serbs will not walk across the street to help a fellow Serb? Are we really this sick as an ethnic community?

Do I expect Serbs to support me? No, that would be really naïve, but since so many Serbs in this country support my public effort one would expect that this support would include buying the books I write in order to support the Serbian cause. But, again that appears to be stupidity on my part, Serbs think only of their self-interests. And we wonder why the world hates us? What is there to admire?

The sales of my new book, Serbia: Faces & Places is a disgrace as most Serbs don’t give a damn if I survive as a writer or die in the process. Future Serbian writers and artists beware. Apparently I am expected to just keep putting my life and my income on the line to defend Serbian interests? That dumb idea has come to a n abrupt halt today.

The investment to do this book was in excess of $50,000 but please don’t insult me further to believe that I have this kind of money to burn, this is major savings of mine and my coauthor going down the drain as you insultingly tell me what a wonder book this is but don’t believe strong enough in it to make a $25 purchase. Serbs are proving to not just be cheap but seem to suffer from a total lack of vision. With the demonization of the Serbs that has taken place in the world this past decade one would believe that a major book that shows the Serbs and their culture for the first time in a positive light would be a welcome publication. Apparently that was just a pipe dream of this author.

At St. Steven’s Cathedral in Alhambra where I have been a member for 40 years we have sold a grand total 37 copies. What a disgrace that those who pretend to be my friend can betray my effort in such a callous manner. At. St. Sava church in San Gabriel where I recently spent months produced and publish their 100th anniversary book I have sold 2 copies of Faces & Places. At the Diocese Days of Western America recently held at St. Steven Cathedral where over 400 people from the western states attended I sold 14 copies. This is in a Serbian community that represents more than 250,000 Serbs. The lack of support for Serbian artists and writers shows a level of contempt that no ethnic community should tolerate. With 1.2 million Serbs in the United States am I the fool to expect the sale of 3,000 copies ?

Placing my information nationally on Facebook and Twitter was like placing Faces & Places in a black hole as even fewer sales have been generated through these website links. Do all of you Serbs out there feel that someone else should buy my books except you? Do I expect too much that Serbs should be supporting all Serbian artists, writers and creative people in our community? There are so few of us.

I feel demoralized that I find the need to expose my fellow Serbs for this hideous flaw in their ethnic character but maybe it is time to show the world that Serbs may not deserve being defended if they care so little for each other ,or, for those who place defending them above the safety and financial well-being of their own lives.

William Dorich

From: Sparta
To: 1389 Blog
Sent: Monday, September 19, 2011 8:07 PM
Subject: Fw: Sorry, it’s time to spill my guts!

Dear Friends,

When the war against the Serbs first broke out in Bosnia, I was sent Bill Dorich’s publication, The Suppressed Serbian Voice and the Free Press in America. I was so impressed and so moved by the articles, the horror pictures of the atrocities committed against the Serbian people during World War II and the present war against them that I contacted Bill and from that moment, our friendship grew. To be honest, at that time, I had absolutely no idea what a Serb was, but after reading the publication, I became passionate enough to jump in with both feet to defend my Orthodox Christian brothers and sisters.

At that time, email had not yet come into play and for the first several years, we contacted each other by phone or by fax – perhaps three to four times a day to exchange information and the letter writing, the commentaries and the articles began.

The other influence I had in my life regarding the Serbian people was my son, Jim, www.savekosovo.org.

So, between the two, I have tried to defend the Serbian people to the best of my abilities.

I will tell you that there have been times when I wanted to throw up my hands out of frustration and say, “Stop the world, I want to get off!” but then I remember the quote by the 17th century scholar, Edmund Burke, who said, “All that is necessary for the triumph of evil is that good men do nothing,” and with that, I am right back in the battle against the evil that has enshrouded not just Serbia and Kosovo, but my own country and Europe. It is estimated that by 2050, (and now even earlier!) Islam will be the primary religion in Europe and if we try to defend ourselves, we are called bigots and racists It is painful to see our most holy of churches, Agia Sophia, surrounded by four minarets – signifying Islam’s triumph over Orthodoxy, but when the 9/11 mosque is built, we can thank “useful idiots” like Mayor Bloomberg (I believe it was Lenin who talked about “useful idiots”) who is helping to build that mosque, Islam’s Jewel in the Crown, Islam’s final triumph!

So there you have it briefly and my admiration for Bill continues.


Okay, everybody…

Here’s what I’d like you to do.

If you have some money to spend, buy some copies of these books. Read them yourself. Give them to your children, grandchildren, nieces and nephews. Talk to your local librarian and find out the procedure for donating copies to the library so that they will be on the shelves as an antidote to the continuing Serb-bashing that still pervades the media and the political sphere. If your church has a library, ask your pastor if he’d like a copy too.

Whether you have any money to spend or not, and no matter what your ethnicity, if it bothers you at all that the Serbs have been wrongfully accused and attacked, both in the media and on the battlefield, it’s up to you to say something, for the sake of the truth if nothing else! It is only too true that Serbs have largely failed to stand up for their own interests as of late. But unless we add our voices to reinforce those Serbs who do speak up, it will only get worse.

If you are a Serb, you need to speak up. Now. Stop hiding the fact that you are a Serb (or a Serbian-American, Serbian-Canadian, Serbian-Australian, or whatever else). Resist the temptations of fear and of despair. If you are unable to speak or write English fluently, get someone to help you to express yourself. Don’t let another year, or another election cycle, go by with everyone else’s interests represented but ours.

– Blog admin 1389

{ 6 comments… read them below or add one }

1 William Dorich December 10, 2011 at 2:45 pm

To clarify my position, and why I wrote this original article, this was never posted to sell my books as much as I intended the post to awaken Serbs in the US and elsewhere in the world to the depth to which Serbs stoop by stabbing each other in the back. Samo Sloga is a joke and every time I hear that phrase I want to scream! There is no such thing with our people, we actually go out of our way not to support fellow Serbs, book sellers or whatever.

When Peter Brock wrote Media Cleansing: Dirty Reporting we were both threatened with law suits if we published. We took that risk and thumbed our noses at 8 journalists covered in the book who lie and fabricated stories and got caught. One being Roy Gutman of Newsweek. In the foreword to his book “Witness to Genocide,” Gutman wrote: “Having set such lofty standards, I immediately made an exception and wrote about the Omarska Camp which I had not visited, based on the secondhand witness account.” In other words, this bastard fabricated his story and won a Pulitzer.

David Binder of the New York Times summed it up best at the National Press Club in Washington when we introduced the book to the media. “Take back Gutman’s Pulitzer or give Janet Cooke back hers.” This was in reference to Cooke’s Pulitzer about a young, black, drug addicted teenager that turned out to be fiction. Her Pulitzer was retrieved and she was disgraced.

In my articles published in the Serbian press I told our people that since we can’t seem to rub 500 Dinar together or raise the million dollars necessary to fight the media here was a golden opportunity and it could be accomplished on the cheap. I suggested at the time that every Serb could afford $19.00, that all we needed to do is to sell 10,000 copies of Media Cleansing: Dirty Reporting to get it on the New York Times best seller list, then the general public would buy the book and the Serbian side of this dismemberment of their country would be exposed and Serbian issues would get the hearing they deserved. With 1.2 million Serbs in the US selling 10,000 copies should have been a cakewalk, but not with our people who constantly are out foxed, out numbered and out spent on any major issue.

Just look at what is going on right now in Kosovo, 260,000 Serbs were cleansed and 513 of our churches were destroyed right under the noses of 17,000 NATO troops and yet the media continues to portray this current border crisis as due to what the Serbs are doing? Those Serbs are living in barbed wired compounds for Christ’s Sake! They are being denied freedom of movement and the basics of human life including electricity. There are only 80,000 Serbs left in Kosovo, when do we call this what it is…Genocide… when not a single Serbs is left and every one of our ancient churches are destroyed and erased from the face of the earth? And this is not worth fight for?

If I relied on people buying my books to feed my family I would have starved years ago, so get this straight, its not about buying my books, it about the Serbs joining forces and doing something other than stabbing each other in the back. Media Cleansing is now in its 3 edition and I have now placed in on the iPad, Kindle, Sony and Nook Readers for $2.99 surely so cheap that any Serb could afford it… let’s see if that makes any kind of impact. And here again, if that book suddenly got 50,000 downloads and a few dozen 5 star recommendations don’t you think that the curious general public would buy it and read it to find out why? Apparently I can drag Serbs to water but I simply have been unable to make them drink. I show them a cheap easy way to get public attention to their plight and they think I am crazy. Well Serbs, sit on your hands and do nothing and wait for the next amputation of Serbian territory and it is coming. Maybe when Serbia has been reduced to the size of Kamemegdan Park you will finally rise up and defend your rights, your ethnic race and your country.

Also keep in mind that Peter Brock lost his 30 journalism career over writing this book that defends the Serbs and we show our appreciation by ignoring his effort. Imagine we only sold 2,800 printed copies to Serbians? We should be ashamed of ourselves for such a display of our lack of appreciation to someone who put his career on the line to defend us.

2 1389 January 25, 2013 at 7:04 pm

@William Dorich,

All I can say is, hats off to you!

3 Milos October 17, 2014 at 7:16 pm

William you are and inspiration to all serbs and they should have a public holiday in serbia for you…. I have only recently come accross your name and your books and am currently ready one and 23 and a half pages of 299 into it I couldn’t agree more with everything you have said and not jus in your book but in your comments here….. Ok so i wanna buy 100 books and hand them out personally for free at church next time i go and not because i want the recognition and to look good but because i think if i give them to the church for free they might not do the same which would be fine with me because the church doest get enough money anyways however the serbs seem to have another thing in common with the jews apart from the holocaust and that’s parting way with money….please send me and email so wr can work out the details


4 William Dorich October 17, 2014 at 8:31 pm

Thank you Milos…if you go to my website at http://www.gmbooks.com you will find my telephone number at the bottom of the title page.

5 Ann September 11, 2016 at 10:20 pm

Insulting your target market generally does not boost sales.
You come across aggressive and angry.
Shame because you probably could educate others on the true loss of Serbs in WW2 and 1992. Which reminds me, insulting Elie Wiesel and questioning the facts on the number of Jews that perished was painful to read on your Facebook page. Mr. Wiesel won the Nobel peace prize, taught his students compassion and felt a strong responsibility to represent those that perished. He did them proud. I have known several Serbian holocaust survivors and not one denigrated or disputed Mr. Wiesel or the heavy loss of Jews. Rather, they educated us on the heavy loss of Serbs as well. Above all they were not angry but kind and inclusive.

6 William Dorich September 12, 2016 at 12:06 pm

Dear Autumn…

When you have walked in my shoes for the past 25 years and have spent $250,000 of your retirement savings defending Serbs then come back to me with your sleazy comments. In 25 years as a journalist in the Serbian press and writing 9 books, my goal was to enlighten and to inform, not to kiss up to people of your ilk and make you feel good…truth is sometimes painful.

Simon Wiesenthal said “Hope lives when people remember.” That slogan is printed on the wall at the Museum of Tolerance in Los Angeles. A museum that 7 times arranged with Milan Bulijic (director of the Holocaust Museum in Belgrade) for an exhibition of Jasenovac Concentration Camp and 7 times it was cancelled…Serbs will surely find it hopeless that their bravery in saving the lives of thousands of Jews during the war in Yugoslavia has been easily erased from history, especially when that Museum of Tolerance shows an intolerable level of disrespect to the Serbs who risked their lives to save Jews in WWII. At the end of the guided tour is a map that shows all of the concentration camps in the war including the Jasenovac in Croatia where 700,000 Serbs, 55,000 Roma and 40,000 Jews along with dozens of Rabbi were liquidated, yet not a single word is spoken at this museum as though Jews are afraid to give anyone, even the Serbs, the credit they deserve in saving the lives of Jews.

When the National Holocaust Memorial Museum was opened in Washington there was a hideous absence of ANY EXHIBIT about the 1.4 million Serb victims who lost their lives as our American allies or the rescue of 513 downed American pilots over occupied Yugoslavia——the single largest rescue of American troops from behind enemy lines in U.S. history. A Catholic woman was honored the day of the opening for saving the lives of 6 Jews, yet not a single word was spoken that day about a “Righteous Serb” who hid Jews in their attics, basements and barns and saved thousands of Jewish lives. Those who were discovered hiding Jews were executed and now share common graves. Over the years I have had great admiration for the Jews and enjoy many Jewish relationships but their silence as Yugoslavia was dismembered and amputated was repugnant. If Israel deserves to survive then why did Yugoslavia not deserve the same level of sovereignty and respect for its internal boundaries?

I spoke at an event at Kingsborough College in New York in which Elie Wiesel was also a speaker. Yes, he defended the Serbs but only up to a point——its that limited point I found to be disappointing. As Serbs were being slaughtered by the hundreds, he remained silent, when entire Serbian villages were destroyed and dozens of Serbian churches were being raze the silence from the Jewish community was deafening.

Should Serbia now defend Israel against its enemies? Don’t count on it. And for the record, during the war in Spain when thousands of Jews became refugees they fled to Serbia…the oldest Jewish choir in the modern world was in Belgrade not in Israel. Serbs opened their arms and welcomed the Jews who enjoyed a rich full life in Serbia then in 1991 they totally betrayed their Serbian friends…no single Elie Wiesel can undo that betrayal of the Serbian people…am I angry? You bet your ass I am as I lost 17 members of my family in 1941 who were burned to death in the Serbian church in Vojnic, Croatia were my father was born…the talking heads in the media tell me this is “ancient history” but it happened in my lifetime. During “Operation Storm” in 1995 when 230,000 Serbs were “ethnically cleansed” from Croatia the last 5 relatives of my name were too old and too sick to flee…a month later the Red Cross notified me they were found with their throats slit.

The space for response is too limited to write pages of evidence but stop pissing on my leg and convincing me its raining.


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