Could Techrigy’s SM2 Help with the 2008 Election Campaigns?

August 10th, 2007 | Sarbanes-Oxley, Jenn Sierra (author), tech industry, social media, blogging, wikis, Internet

Last week, FHK took advantage of Techrigy’s offer to try its new SM2 beta.

SM2 was specifically developed to assist corporations track and record internal and external communications through blogs and wiki’s. Techrigy has worked extensively to develop software to help the enterprise monitor compliance with various laws and industry best practices in terms of proprietary information and protecting the company reputation.

The product, however, as Adam Steinberg (”Technology Evangelist“) demonstrated, has potential for managing any type of social media, and may also be useful to any public relations enterprise seeking to track information that is being disseminated via blogs and wikis.

The blogosphere is becoming one key tool in the election campaigns for presidential hopefuls such as Fred Thompson, Ron Paul, and Al Gore, and since 9/11, has been a venu for alternate political news on both sides of the political spectrum, such as Little Green Footballs, and the DailyKOS.

SM2 is a custom aggregator which can sort information from blogs and wikis on any particular topics using a combination of search criteria. A regular news aggregator will search for news based on a search term or list of terms. Techrigy, however, allows the client to use a combination of search commands like name, key campaign issues, privacy violations, and fund-raising. The searches can be set to alarm the client if key events (aka “violations”) occur, or can be done on a pre-scheduled time-table.

SM2 also monitors for liability or other confidential information leakage risks with automatic keyword searches designed to specifically target compliance issues. The keywords searched for are customizable and can be adapted to each company’s particular concerns.

It’s very user-friendly, and gives results in near real-time. Techrigy is offering free demonstrations of the new SM2 beta, and is requesting feedback about how the product can be developed to meet potential client needs. I encourage anyone who is involved in public relations in the blogosphere to take a look.

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